How to Run Ads on Telegram: A Complete Guide
How to Run Ads on Telegram: A Complete Guide
Blog Article
Telegram has become one of the extremely popular messaging apps, with 800 million monthly active users. If you want to advertise your business, brand, or content, run telegram ads supply a great possiblity to reach a universal audience.
Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public areas channels with over 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that can be found in large public channels with no less than 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable url to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach numerous active users globally.
Privacy-Focused: No personal data tracking, making it a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, go to the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the word what and country that you want your ad to look.
Create Your Ad Message
Write a quick and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a hyperlink to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public places channels with 1,000+ subscribers.
You can pick specific topics relevant for your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads work on a cost-per-impression (CPM) model.
The minimum budget to operate ads is €2 million ($2.1M), which makes it suitable for large businesses.
You bid per 1,000 ad impressions (higher bids improve placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will find out if your ad follows the policies).
Once approved, your ad begins appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you'll be able to still advertise your business with your methods:
1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.
Find popular Telegram channels related to your niche.
2. Use Telegram Bots for Marketing
Create automated bots to engage users, respond to your questions, or provide promotions.
Many businesses use Telegram bots for support and product recommendations.
3. Create Your Own Telegram Channel
Build a community around your small business.
Share valuable content, updates, and promotions to get followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to sign up, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximise engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram can be quite a powerful strategy to reach numerous users, specifically if you have a big budget. However, if you’re your small business or startup, alternative marketing techniques like sponsored posts, bots, and organic growth can nonetheless be highly effective.